1. Proactive actions: Developing a brand identity, offering excellent customer care and engagement with your audience.
2. Reactive campaigns: Addressing customer complaints, correcting mess-ups, and countering misinformation.

Online reputation management is an effective way to reduce churn and retain your existing customers. But what about attracting your target audience (TG) and gaining new customers?

Since 50% of people said that they discover new brands while surfing Google, a smart way to appeal to your TG is with reputation management in SEO. Let’s expand on that.

What Is Reputation Management In SEO?

Reputation management in SEO is the process of optimizing your website and social media content and aligning it with your brand’s mission and vision statements. It is the practice of building a brand’s online reputation by amplifying its online content.

Reputation management in SEO is done to improve your brand’s reputation in the search engine result pages. This requires a combination of SEO strategies, PR, and reputation management strategies to build and maintain a positive image online.

The Importance Of Online Reputation Management In SEO

In a global survey conducted by Google, more than 74% of in-store shoppers search online before they visit a store and buy stuff in person.

Therefore, more than half of your TG uses online search engines to discover brands. Hence, they don’t know anything about you, except for the first thing that flashes on the search engine when they search for the keywords related to your brand.

Here’s when reputation management in SEO comes into play.

Reputation management in SEO improves a brand’s online presence and standing by ensuring that positive information is easily visible in search engine results, while negative information is either weeded out or pushed down.

How To Integrate Reputation Management in SEO

The importance of integrating reputation management in SEO cannot be overstated. Here are a few ways in which you can do it for your business:

Optimize The First-Page Search Results

The first order of business is to get a hold of the search engine results for your brand. Ideally, the search engine should display:

1. Brand’s website address
2. Brand’s social media handles
3. Brand’s nearest retailer address (if any)
4 Other digital properties
5. Social proof and reviews

The commandments of online reputation SEO can change the way the first page looks when your brand’s name is searched online. So, when your TG searches your brand’s name, they are led to web pages with content that you can control.

You can do this by optimizing your website, addressing negative reviews, and setting up branded social media accounts, which are highly authoritative and rank with certainty.

List Your Business On Google

Google My Business is part of your first-page results. It is also one of the first places where users see social proof, ratings, and reviews of your business.

While listing your business on Google is a one-off event, updating it with relevant information, images, contact numbers, addresses, and availability is a long-running process.

Set Up Google Alerts

Google offers a great free tool, Google Alert, which lets you know whenever your brand’s name or any relevant keyword is mentioned online. You can use this tool to monitor what people are saying about your brand online.

Monitor The ‘People Also Asked’ Results

People also asked (PAA) are featured questions that are often crowdsourced or backlinks from other web pages. PPAs are the goldmine of keywords and carry important stuff that you must get a hold of.

You can maneuver these keywords and create SEO-driven content that counters the negatively positioned words.

Build An Online Brand Identity

Lastly, you need to focus on developing a brand identity for your business.

Instead of being defined by brands and labels that others put in, you can proactively create a brand identity for your business that is relevant, reflective, and in service. Having an impressionable brand identity is the antidote to misinformation, baseless attacks, and negative reviews that are inevitable for an online business.

You can do this with the right PR moves, sticking to a cohesive marketing campaign, and creating quality content for social media platforms.

Bring In The Experts

Reputation management in SEO is a multilayered and time-consuming process that requires expertise, investment in content, and the right SEO automation tools.

You can’t do it alone! or hire SEO professionals and experts who can help you with:

• Doing a thorough audit of your existing online reputation and brand identity
• Identifying areas for improvement
• Developing an SEO reputation management strategy
• Monitoring progress and optimizing the process

Turn Your Online Reputation Into A Lead Magnet

Negative reviews are almost inevitable for online businesses. Thankfully, you can counter the bad press by focusing on your online reputation management efforts in SEO.

If you still need help with reputation management SEO, let the specialists at Rank-Jacker SEO help you out. We have the finest team of professionals and SEO experts who will evaluate your online image and come up with a personalized reputation management plan that can transform your business. Get in touch today.

However, how long it takes to rank a website is still a question. A week ago, I received an email from one of my clients, “Sean,” who had started a new website and was curious to know when he could expect rankings.

He also had some other questions, so I put them all in this blog to help clear everyone’s doubts. 

Read on to know when you can expect to rank on Google in 2024.

Hi, I’m Amit, a seasoned SEO and content marketing professional with a decade of experience.

Sean: What factors determine how long it takes to rank on Google?

Amit: There are several factors included here, and each has its significance. I’d start with the most important, website authority. Established sites with strong backlink profiles tend to rank faster. Furthermore, keyword competition influences ranking speed; highly competitive keywords require more time and effort to rank for.

Newer updates also evaluate content quality and use it as a metric to rank websites. Technical factors such as website optimization and user experience also impact ranking speed. A well-optimized site with fast loading times and mobile-friendliness is more likely to rank quickly.

Sean: Is there a typical timeframe for ranking on Google?

Amit: When authority sites like Forbes publish an article, it can rank within a day, whereas newer sites take much longer to rank. You might have seen news websites rankings within a few hours, because of their authority and niche. 

The algorithms change every day, and there is no typical timeframe for ranking on Google or any other search engine. You need to build authority first to rank your site quickly.

Sean: Can I expect instant rankings after optimizing my website?

Amit: There’s nothing known as “instant rankings.” When you optimize your website, the search engine will crawl through the web pages, and it may take some time. It’s essential to have realistic expectations and understand that SEO is a gradual process.

Monitor your site’s performance consistently to see if the optimization is working as you expected. With time and effort, you can expect to see improvements in your rankings, but instant results are unlikely.

Sean: How long does it take for new content to rank on Google?

Amit: It can vary widely, but it can take 3 to 6 months for new websites. Sites with an established authority can expect results faster because search engines trust them. It’s crucial to produce high-quality content, and you’ll need a solid backlink profile to rank quickly.

Focus on user engagement signals, such as publishing your content on social media to drive more traffic. 

Sean: Does the competitiveness of keywords affect ranking time?

Amit: Yes, it does! Highly competitive keywords take more time to rank compared to low-competition keywords. For example, ranking for “best workouts for weight loss” will take more time than ranking for “best at-home workouts for belly fat.” The level of competition determines how much effort and time you’ll need to invest to achieve a high ranking.

Sean: Can I speed up the ranking process with paid advertising?

Amit: Paid advertising can temporarily boost traffic to your site, but it won’t directly improve your organic search rankings. You’ll see a surge in traffic while your ads are running, but this effect disappears once you stop the ads. 

For long-term benefits, focus on improving your organic rankings through high-quality content, strong backlinks, and effective SEO practices. Organic rankings provide sustained visibility and traffic without the ongoing cost of paid ads.

Sean: Are there specific strategies to expedite the ranking process?

Amit: Yes, there are some strategies that you can use to expedite rankings. Begin with comprehensive keyword research and target long-tail keywords with lower competition. These keywords are easier to rank for and can drive more targeted traffic to your site.

Make sure to create high-quality content that provides comprehensive value and addresses user intent. Such content is more likely to attract backlinks and engage users, which can boost your rankings.

Lastly, optimize your on-page SEO. Ensure that titles, meta descriptions, headers, and content are optimized for your target keywords.

Sean: Does consistent content creation impact ranking speed?

Amit: You’re on the right track, Sean. Consistently publishing high-quality content is helpful, as it makes you an authority in a particular niche. However, the content must cover all aspects of a topic, which means you need to have topical authority. This means comprehensively covering all aspects of a particular topic within your niche.

The more comprehensive your content is, the stronger this foundation becomes, further solidifying your expertise for search engines.

Sean: Should I expect fluctuations in rankings over time?

Amit: Yes, fluctuations in rankings are normal. Search engine algorithms are constantly updated, which can cause changes in rankings. Additionally, competitors’ actions, new content, and changes in user behavior can also impact your rankings. It’s important to regularly monitor your SEO performance and adapt your strategies to maintain and improve your rankings over time.

Sean: When should I reassess my SEO strategy if I’m not seeing the desired results?

Amit: If you’re not seeing the desired results from your SEO efforts, it’s time to re-evaluate your SEO strategy. SEO is a long-term process, and it may take several months to see significant results. However, if it’s been six months to a year without noticeable improvement, it’s a good idea to change your approach.

Additionally, evaluate the performance of your content. If certain pieces aren’t driving traffic or engagement, consider updating or replacing them with more relevant, high-quality content.

Changes in search algorithms can impact your rankings, and you may need to adapt your SEO strategies accordingly. 

Final Thoughts 

Ranking on Google or any other search engine takes time, and it depends on several factors. It’s crucial to have a strategy depending on the age and authoritativeness of your site to see tangible results. 

At Rank-Jacker, we specialize in providing SEO services to help you rank better for the desired queries. Whether you have a new site or one with an established presence, count on us for excellent results.

Schedule a consultation for a free website audit and understand why your SEO efforts aren’t working. 

Many website owners face the frustration of low traffic, especially after the March Core Update 2024, as it spelled death for millions of websites. 

The core update affected Ryan (one of my LinkedIn connections), and his traffic tanked overnight. He texted me to find out the reasons and asked me some other questions to determine why no one was visiting his website anymore. 

If you are also wondering why your site isn’t generating decent traffic, then find out your answers here.

Hi, I’m Amit, a seasoned SEO and content marketing professional with a decade of experience.

Ryan: Why is my website not getting any traffic?

Amit: There are a few potential reasons why your website isn’t getting traffic: 

1) It’s brand new, and search engines haven’t had time to discover and index it yet. 

2) Your pages need to be optimized for the keywords your audience is searching for. 

3) Low-quality content that doesn’t provide value, so visitors quickly leave (increasing bounce rate).

4) Lack of marketing/promotion efforts to drive traffic.

To fix it, ensure your on-page SEO is dialed in, consistently create high-quality, engaging content, and consider marketing tactics like social media and email campaigns to reduce your reliance on search engines.

Ryan: How can I improve my website’s SEO to attract more visitors?

Amit: You should conduct keyword research to identify relevant search terms your target audience uses. Optimize your site’s content, titles, headers, and meta descriptions with those keywords. But don’t overdo it – write for humans first.

Build quality backlinks by creating shareable content, guest posting on other sites, and listing your business on online directories. Backlinks signal authority to search engines.

Slow load times deter visitors. 

Optimizing images, enabling browser caching, and using a content delivery network can ensure your site loads quickly. Also, fix any broken links, duplicate content issues, or other technical SEO problems hampering crawlers’ access to your pages.

Ryan: What role does content play in attracting website visitors?

Amit: Content plays a crucial role in attracting visitors to your website. High-quality, relevant, and engaging content can make a huge difference, while poor or thin content can severely limit your traffic.

Search engines want to see fresh and informative content because the users want it. People visit websites looking for information, solutions to problems, or to be entertained. If your content doesn’t deliver on their needs, they won’t visit your website. 

You can use content to build authority, and that’ll help you attract and retain users for the long term. 

Ryan: What marketing strategies can I use to drive traffic to my website?

Amit: The very moment Google crashed affiliate sites in 2017, it was a signal to drive traffic from multiple sources. I use the following marketing strategies to get more traffic to my clients’ sites:.

• We actively promote content and engage with our audience on popular social media networks like LinkedIn and X.com. 
• We send weekly newsletters to our audience, offering value and encouraging them to click and visit our website. 
• We use different content formats, such as blogs, videos, and infographics, to cater to different audiences and encourage them to visit our website.

If you’re wondering about the right strategy, A/B testing is the only way to determine what works and what doesn’t.

Ryan: How important is website design in encouraging visitors to stay on my site?

Amit: Would you dine in a restaurant with broken walls and poor customer service? Your website is often the first interaction people have with your brand. A clean, modern, visually appealing design creates a positive first impression and builds trust and credibility.

If your site’s navigation is poor and makes it difficult for visitors to navigate from one page to the other, you should fix it ASAP. A poor design leads to a high bounce rate.

Ryan: How to determine if technical issues are affecting my website’s visibility?

Amit: A quick way to check this is by running some site speed tests. Tools like Google’s PageSpeed Insights or WebPageTest.org will analyze your load times and give you optimizations to improve speed. These days, if your pages are taking forever to load, people will just bounce right off.

You can also poke around in Google Search Console and look for any crawl errors their bots are running into when trying to index your site. Broken links, server issues, and that kind of thing can make it harder for your pages to get properly crawled and ranked. The same goes for the robots.txt file – you don’t want that accidentally blocking access to important sections.

Ryan: What are some long-term strategies for increasing website traffic?

Amit: Build a strong social media presence and consistently engage with your audience through valuable content and interactions. Additionally, leverage content marketing by regularly publishing high-quality, SEO-optimized blog posts, videos, podcasts, etc.

Improve your site’s user experience and site structure to reduce bounce rates and increase dwell time. Lastly, you can earn high-quality backlinks through guest posting, creating sharable content, and building relationships with other websites and influencers.

Ryan: How can I differentiate my website from competitors to attract more visitors?

Amit: Start with a thorough content audit to find gaps in your competitor’s content. This will help you understand where they are lacking, and you can build your authority around that. Go beyond surface-level information and aim to produce comprehensive, in-depth resources that aren’t readily available elsewhere.

Invest resources in building a brand identity and personality that resonates with your ideal customers and helps you outrank your competitors.

Ryan: Is my website effectively targeting my ideal audience?

Amit: It is difficult to gauge, but you can do it by analyzing visitor data like traffic sources, locations, and popular content. Ensure the messaging, visuals, offerings, and user experience align with your audience’s needs and preferences. 

You can also gather voice of customer feedback through surveys and user testing. Continuously optimize your site based on your target segments’ behaviors and pain points.

Ryan: Why should I analyze website traffic and user behavior?

Amit: When you analyze website traffic and user behavior, you get valuable insights into how visitors interact with your site, which can inform strategies to improve user experience, conversions, and overall business goals.

Understanding metrics like traffic sources, popular pages, bounce rates, and navigation patterns is crucial to identifying areas for optimization, tailoring content to user interests, and making data-driven decisions to enhance engagement and performance.

The Key to Driving Long-Term Traffic Growth

Getting traffic to your website is not a one-and-done effort; it is an ongoing journey guided by data analysis and user feedback. It’s important to monitor your website’s performance and focus on what’s working.

If you are still struggling to drive traffic to your site despite following all the strategies, contact Rank-Jacker and book a free site audit. We’ll submit a detailed report on why your site is not generating traffic and how to fix it.

Backlinks also play a role in referral traffic, which is when visitors come to your website through a link from another website. Referral traffic can bring in new visitors who are interested in your content or products/services, and can potentially lead to new leads or sales.

Now that we understand why backlinks are important, let’s answer the all-important question of how to get powerful backlinks. 

Guest Blogging

Guest blogging is a great way to get powerful backlinks from high-authority sites in your niche. Find relevant blogs in your industry and offer to write a guest post for them. In return, they’ll include a backlink to your website in your author bio or within the content of your post.

These backlinks are valuable because they signal to search engines like Google that other websites consider your content to be relevant and valuable enough to link to. This, in turn, can improve your website’s authority and ranking in search results. Guest postings can also help you establish yourself as an expert in your field and to build relationships with other bloggers and website owners in your industry. By providing high-quality content that adds value for their audience, you can gain exposure to new audiences and potentially attract new customers or clients.

Infographics

Infographics are visually appealing and attract attention, which makes them more shareable and linkable than plain text content. Infographics often contain unique data and insights that are not found elsewhere, making them a valuable resource for websites looking to provide informative content to their audience. Backlinks from infographics can drive traffic to your website, especially if they are shared on popular sites with a large audience.

To get backlinks from infographics, you need to create high-quality, visually appealing infographics with unique and informative content. You can then share the infographics on your website and reach out to other websites in your niche to see if they would be interested in sharing it with their audience. Additionally, you can submit your infographics to infographic directories and social media platforms to increase their visibility and reach.

Social Sharing

When your content is shared on social media platforms, it can reach a larger audience and potentially earn more backlinks from other websites. Having backlinks from a variety of sources, including social media platforms, can help diversify your backlink profile, which is important for SEO.

Social media activity and engagement can also signal to search engines that your content is valuable and relevant to users, which can indirectly impact your search rankings. To get backlinks from social media, you can start by creating high-quality content that is shareable and promotes engagement. You can also engage with other users on social media platforms and build relationships with influencers in your industry, which can increase the likelihood of them sharing and linking to your content. Finally, you can participate in social media groups or communities related to your industry and share your content with those groups to increase visibility and potentially earn backlinks.

The Skyscraper Technique

The Skyscraper Technique is a popular method for building backlinks and was first introduced by Brian Dean from Backlinko. The technique involves finding content in your niche that has already performed well and creating a piece of content that is even better. Once you have created the improved content, reach out to people who linked to the original piece and pitch your improved version as a replacement.

Here are the steps to follow when implementing the Skyscraper Technique:

• Find content in your niche that has received a lot of backlinks and is performing well. You can use tools like Ahrefs or SEMrush to find this content.
• Create a piece of content that is even better than the original. This could involve adding more detail, making it more visually appealing, or making it more comprehensive.
• Reach out to people who have linked to the original piece of content and let them know about your improved version. You can use email outreach or social media to do this.
• Offer your improved piece of content as a replacement for the original, suggesting that it provides more value to their audience.
• Follow up with those who showed interest in your content and remind them about the link to your content.

The Skyscraper Technique is effective because it focuses on creating high-quality content that is valuable to your audience. This, in turn, makes it more likely that people will link to it and share it on social media. By using this technique, you can attract high-quality backlinks to your website, which can help to improve your search engine rankings and drive more traffic to your site.

Conclusion:

Building a strong backlink profile takes time and effort, but it’s worth the investment for any business looking to improve its online visibility. If you want to take your SEO to the next level, consider using the services of RankJacker. Our team of experts can help you develop a customized strategy to earn powerful backlinks and drive more traffic to your website. Contact us today to learn more.

In this article, we’re going to sift through the best of these tools. We’ll talk about why they’re so important, their nifty features, and how they can make your life a whole lot easier. 

Whether you’re just starting or you’re a seasoned SEO marketer, this guide is packed with insights to help you navigate the list of backlink management tools easily.

So, grab a cup of coffee, and let’s dive in!

9 Best Backlink Management Softwares

Ahrefs

Ahrefs offers a useful tool called “Backlinks Report” in its Site Explorer feature, which allows users to generate reports for any domain and obtain key SEO metrics, such as the type of link (do-follow or no-follow), Domain Rating (DR), URL Rating (UR), referring page, anchor text, and more.

With this information, website owners can identify potential issues with their backlink profile, such as spammy or irrelevant links, and take steps to address them, such as disavowing harmful links or reaching out to website owners to request the removal of low-quality links. 

BacklinkManager

BacklinkManager.io is a relatively new tool designed for managing backlinks. One of its key features is automated monitoring of the status of your backlinks, which can save a lot of time and effort.

Additionally, the tool can help you keep track of any collaborations you have with other website owners during the link-building process.

BacklinkManager.io will also send reminders if any action is needed, such as following up on a link request or fixing a broken link. 

Google Search Console

Google Search Console is a free tool for backlink management that allows you to connect your domain to it. Once connected, you can access the “Links” section, where you can see a list of the most valuable backlinks that Google has discovered for your website.

This information can be useful for monitoring your backlink profile, identifying potential issues or opportunities for improvement, and tracking the impact of your backlink management efforts.

By regularly reviewing and analyzing the data provided by Google Search Console, you can gain insights into how your backlinks contribute to your overall SEO performance and make informed decisions about your link-building strategy.

KatLinks

KatLinks is a backlink tracking tool that is designed to help users discover, manage, plan, and acquire more backlinks for their websites. Although it is primarily marketed towards SaaS companies, it can be used by any type of website.

With KatLinks, users can track their backlinks, analyze their competitors’ backlinks, and find new opportunities for acquiring backlinks. The tool provides a range of features, including keyword tracking, link analysis, and outreach management, which can help users improve their website’s search engine rankings and drive more traffic to their site.

Majestic

In 2008, Majestic launched its backlink monitoring service, which has since become a popular tool for SEO professionals. Majestic is best known for developing the Flow Metric scores: Trust Flow and Citation Flow. These scores are widely used as benchmarks in the industry to assess the quality and authority of a website’s backlinks.

Trust Flow measures the trustworthiness of a website based on the quality of the sites linking to it, while Citation Flow measures the number of backlinks a website has. Majestic’s backlink monitoring service provides valuable insights into a website’s backlink management process and helps SEO professionals make informed decisions about their link-building strategies.

Monitor Backlinks

Monitor Backlinks is a widely-used backlink management tool that allows users to monitor their backlinks and track any changes or obsolescence in their links. It also provides insights into the impact of new backlinks on the website’s average keyword position and traffic from Google. Moreover, the tool sends email notifications when there are any changes to the website’s backlinks, such as when new links are gained or lost. 

Moz

Moz is a tool that provides insight into why your web pages are ranking in specific positions in search engines. It achieves this by analyzing and tracking crucial SEO metrics related to your inbound links. Moz is renowned for creating Domain Authority (DA) and Page Authority (PA) scores that have become industry-standard measurements for evaluating the quality of backlinks directing traffic to a website. 

SemRush

Semrush offers a Backlink Audit feature that can assist in monitoring your website’s backlink profile health and identifying toxic backlinks that may be affecting your search engine rankings. Additionally, Semrush provides a free course, hosted by Greg Gifford, on how to manage backlinks effectively. This course can aid in gaining insight into running a successful day-to-day link-building campaign. 

SEOJet

SEOJet is a unique backlink management tool that stands out from other similar tools available online. It is a comprehensive link management software designed to assist SEO agencies and digital marketers in creating organic link profiles that can help them achieve the number 1 ranking position on Google.

The software generates a link map for your website based on data collected from thousands of links that point to top-ranked websites. This approach to backlink management is highly effective in achieving sustainable long-term rankings, as it emphasizes the importance of building a natural and diverse backlink profile, rather than relying on spammy or low-quality backlinks.

Backlink Management Metrics To Track

When it comes to managing your backlinks, there are several important metrics that you should track to ensure that your backlink profile is healthy and effective. Some of the key metrics include:

• Domain Authority (DA) and Page Authority (PA): These metrics, developed by Moz, give you an idea of how much authority a website or page has in the eyes of search engines. The higher the DA and PA, the more valuable the backlink is likely to be.
• Trust Flow and Citation Flow: These metrics, developed by Majestic, give you an idea of the quality and quantity of backlinks pointing to a website. The higher the Trust Flow, the more trustworthy the website is likely to be, and the higher the Citation Flow, the more influential it is likely to be.
• Referring Domains: This metric tells you how many unique domains are linked back to your website. Having a diverse range of referring domains can indicate a healthy and natural backlink profile.
• Anchor Text: This metric tells you the text that is used to link back to your website. Having a diverse range of anchor text can indicate a natural backlink profile and help avoid penalties for over-optimized anchor text.
• Linking Page Relevance: This metric tells you how relevant the page linking back to your website is to your content. Backlinks from relevant pages can carry more weight in search engine algorithms.

Conclusion:

We hope this guide on the best backlink management tools has helped you make an informed decision. Choosing the right tool will streamline the overall process like it gets when you hire Rank-Jacker for DFY monthly link building.

We are the link-building experts you can rely on to get organic results without hurting your site. Book a free call with us for more details and understand our process of building high-quality backlinks.

In this article, we’ll explore everything you need to know about People Also Search For, including why it’s important for your SEO strategy, how to use it effectively, and best practices for optimizing your website and content for improved search engine rankings.

So whether you’re an SEO agency or consultant or a business head looking to enhance your company’s SEO, our expert tips and insights will help you stay ahead of the game and boost your website’s ranking on Google.

People Also Search For SEO Must-Knows

Do you need help to outrank your competitors on Google despite optimizing your website and creating high-quality content? Then, People Also Search For (PASF) might be the tool you need.

Analyzing these related queries can provide valuable insights into what your target audience is searching for and how you can optimize your content to meet their needs.

Here are some practical ways you can leverage PASF to improve your SEO:

1. Discover new opportunities for optimizing your content by analyzing related search queries. When you examine the queries people use to find information about your niche, you can identify new keywords and topics relevant to your audience. Incorporating these keywords into your existing content or creating new content around them can improve your search engine visibility and attract more visitors to your website.
2. To create content that resonates with your audience, you need to understand their intent. Analyzing related search queries can help you better understand what your target audience wants and what they want to achieve. This will allow you to create content that addresses their needs, answers their questions, and solves their problems.
3. Addressing common questions and pain points in your content can help you establish yourself as a thought leader in your industry. In addition, by providing valuable and informative content, you can position yourself as an authority in your niche and gain the trust and loyalty of your audience. This can also help you attract more traffic to your website, as people are likelier to share and recommend your content.
4. Creating internal links based on related search queries can improve your website’s overall SEO. By linking your content to other pages on your website that cover similar topics, you can show search engines that your site is a comprehensive resource on a particular subject. This can help you rank higher in search results and improve your website’s visibility and authority.
5. Long-tail keywords are more specific and less competitive than broad keywords. You can attract more targeted traffic to your website by prioritizing long-tail keywords in your content. These keywords are more likely to be used by people looking for specific information or solutions, which means they are more likely to convert into customers or subscribers. Moreover, targeting long-tail keywords can improve your chances of ranking higher on Google as they are less competitive.
6. Analyzing your competitors’ PASF can provide valuable insights into their SEO strategy. You can identify potential gaps in your strategy by understanding what keywords and topics they are targeting, what their content looks like, and what backlinks they have. This can help you create better content and optimize your website more effectively, improving your search engine visibility and attracting more visitors.
7. Analyzing PASF can help you improve your website’s user experience by providing insights into what your target audience is searching for and what they expect to find on your website. Then, creating content and optimizing your website to meet these expectations can improve your website’s engagement and conversions. For example, if you notice people searching for product reviews, you can create more reviews on your website to cater to their needs. Or, if people are looking for pricing information, you can make sure that this information is easy to find and understand on your website.

People Also Look For: Why It Matters For Your SEO Strategy

You probably want to improve your SEO approach if you create online content. The “People Also Search For” (PASF) feature at the bottom of Google’s search results is a key tool for this.

Why Is It Crucial For Your SEO Strategy?

PASF provides relevant search phrases used by users searching for a topic. Use these related search terms in your content to boost search engine rankings and website traffic.

How To Use People Also Search For Effectively

So, now that you understand the importance of PASF, how can you use it effectively in your SEO strategy? Here are some tips:

Use The Right Tools

Search Google for a keyword or phrase and scroll down to see the People Also Search For option. Alternatively, you can use keyword research tools like SEMrush, Ahrefs, or Moz to speed up and gain more insights.

Identify Related Keywords

After using People Also Search For, notice the related search phrases. Use these keywords to rank higher in search results.

Create High-Quality Content

Quality content is essential for SEO. Provide useful information and related search terms in your article to engage your audience.

Monitor Your Results

It’s important to track results after implementing your People Also Search For strategy. You can use Google Analytics to track your website traffic and ranking improvements.

Conclusion:

In conclusion, PASF is a powerful SEO tool that can help you optimize your content and improve your website’s ranking on Google. By understanding how PASF works and incorporating it into your SEO strategy, you can attract more traffic to your website, engage with your target audience, and drive more conversions and revenue for your business.

At RankJacker SEO, we provide top-notch SEO services that help businesses achieve their growth objectives. Our team of experts can help you optimize your website, create compelling content, and develop a comprehensive SEO strategy that leverages PASF and other powerful tools to drive results.

So whether you’re a small business looking to improve your local SEO or a large e-commerce company looking to rank for competitive keywords, we have the expertise and experience to help you succeed.

If you want to take your SEO to the next level, contact RankJacker SEO today to learn more about our services and how we can help you achieve your growth objectives. Whether you’re looking to improve your ranking on Google, attract more traffic to your website, or drive more conversions and revenue, we have the tools and expertise to help you succeed. Click here to learn more.

Optimizing the CTR can have a significant impact on your site rankings. Does that mean you should opt for CTR manipulation? 

In this blog, we will walk you through the concept of click-through rate manipulation. From common techniques to why this strategy is important, you’ll get all the details in one place.

What Exactly Is CTR?

The click-through rate, or CTR, is a statistic used to assess the performance of your advertisements or campaigns. It is computed by dividing the number of times an ad is shown by the number of clicks it gets (impressions). For example, if your advertisement generates 100 clicks and 1000 impressions, your CTR is 10%.

What Exactly Is CTR Manipulation?

CTR manipulation is exactly what it sounds like. It is an SEO approach in which SEOs produce clicks to a website to deceive search engines into believing that a piece of content or a page is more popular than it is.

If you’re asking whether it’s even feasible to manipulate CTR, the answer is yes. Nevertheless, bear in mind that Google frowns on this method of ranking higher in search results. Thus, if you want to attempt it, you should be excellent at it and approach it with an understanding of how the ratio of search results to clicks works.

We know that CTR manipulation is feasible, but how effective is it? This subject divides views since some genuine tests provide findings while others do not. But there is reason to assume that if done properly, it may provide you with a competitive advantage in Google and other search engine results.

Although the term “manipulation” may seem to have a bad connotation, CTR manipulation is everything but. There are organic CTR manipulation approaches available. One example is when you publish a piece of material on your social media platform or newsletter and it is clicked, redirecting people to the content you are promoting, which is also termed organic CTR manipulation.

There are several different methods for manipulating click-through rates that may be classed as either black hat SEO or white hat SEO approaches. Some of these techniques are quite successful at altering user-generated signals and may aid in driving traffic to your website.

Common CTR Manipulation Techniques

Shares On Social Media

Social media shares are a natural technique to manipulate click-through rates. Posting your link on social networks may assist enhance user signals to your websites, particularly if you have more active and engaged followers.

Although it is not the most recent CTR approach, it may assist in generating organic click-throughs. Moreover, you have nothing to lose by sharing via your social networks since it is free and keeps your followers interested.

Email Marketing

It is a must-have approach for every company or blogger because, unlike search engines or social media traffic, you control it. You will be able to maintain their information and effortlessly increase email referral traffic to your website anywhere you want it.

It’s likely one of the simplest tactics for increasing website traffic, prospects, and revenue for your company. As a result, you should work on increasing your email subscribers!

Search Engine Marketing

Search engine optimization (SEO) is another approach to affect your CTR.
Using effective SEO tactics such as link building, keyword research, on-page SEO, off-page SEO, and technical SEO, the primary purpose of search engine optimization is to generate more clicks to a website and boost ranking, resulting in better and higher CTR.

As a result, it should come as no surprise that SEO is one of the most important keys to successful CTR manipulation. Hence, if you want to enhance your organic click-through rate, begin with SEO!

Why Is Organic CTR Significant In SEO?

CTR is significant in SEO since it is used by Google and other search engines to assess the relevance of a page for a certain query. If, for example, consumers click more (and hence have a higher CTR) on your page than on your rivals’, Google will reward you by raising your ranking.

How Can You Increase Organic CTR?

The CTR generated by actual clicks and impressions is referred to as organic CTR. Here are some suggestions for increasing your organic CTR:

• Create Intriguing Headlines: Since your title is the first thing viewers see, it must be interesting enough to attract them to click on your ad.

• Utilize Ad Extensions: Ad extensions enable you to give more information about your company, which may help you raise your CTR.

• Employ Keywords: Use important keywords in your ad content to guarantee that your ad reaches the intended audience.

• A/B Testing: Your ad material might assist you in determining which headlines and descriptions are more successful.

Conclusion

When it comes to implementing a CTR manipulation method, it is vital to remember that there is no one-size-fits-all method. Every local phrase and specialty has a distinct amount of competition, and you should tailor your click-through rate approach to these differences.

Rank-Jacker has been helping website owners improve their organic traffic and rankings through white hat methods. Our proven results will increase website traffic, engagement, and revenue, enabling you to meet and surpass your company objectives. 

Get in touch with our SEO experts to learn more about our CTR manipulation services.

Besides providing you with information about the keywords you are ranking for, these tools also tell you the keywords your competitors are ranking for, and that’s essential when planning an SEO strategy.

Don’t get confused by the number of keyword ranking tools available out there, as this article contains the top 10 tools that you can use. We’ve reviewed all the tools in detail to help you make an informed decision.

Note: Do you need a personalized SEO consultation to understand how you can rank your website organically? Schedule a call with our SEO experts and receive exclusive insights.

Best SEO Tool For Keyword Ranking Reports In 2023

Here are the best keyword rank checker tools that offer features for generalized as well as specialized use cases in 2023:

Semrush

Semrush is a renowned marketing tool when it comes to premium keyword research. The program comes with a large selection of excellent features and reports that can assist you with keyword research, local SEO, social media management, content marketing, and website audit.

Semrush also provides sophisticated keyword data and makes it effortless for you to obtain information about various SERP elements. Furthermore, you can examine the rankings of your competitors and the keywords they utilize for organic SEO. Finding new keywords from WordPress and integrating them into the all-in-one SEO plugin is the best feature of Semrush.

Rank Tracker By SEO PowerSuite

Rank Tracker helps you find the best keywords to target by providing keyword suggestions and estimated search volumes. The tool monitors your website’s rankings for your selected keywords and search engines and provides you with daily, weekly, or monthly reports.

Rank Tracker allows you to compare your website’s rankings with those of your competitors. The tool also provides localized rankings for multiple countries and languages, making it easier to target specific regions and audiences.

Dyno Mapper

While Dyno Mapper is primarily a tool for creating sitemaps, it can also help with keyword tracking in several ways. When creating your sitemap, you can map your keywords to specific pages and sections of your website. This helps you keep track of which keywords are being used on each page and track their performance over time.

Moreover, Dyno Mapper’s competitor analysis tools can help you track your competitors’ keyword rankings and identify opportunities for improvement. Dyno Mapper’s SEO analysis tools can also provide keyword analysis and recommendations.

SEO Profiler

SEO Profiler is an all-in-one SEO tool that helps website owners and marketers monitor their website’s search engine rankings for specific keywords over time.

With SEO Profiler, you can add your target keywords and track their performance in major search engines, including Google, Bing, and Yahoo. The tool provides automated ranking updates, allowing you to monitor changes in your website’s search engine rank. SEO Profiler allows you to group your keywords by topic or category, making it easier to track their performance and improve your keyword targeting.

WooRank

Woorank is a comprehensive SEO and digital marketing analysis tool that provides a wide range of features and analytics to help you optimize your website’s content, structure, and authority, as well as track your progress and benchmark against competitors.

Woorank allows you to track your website’s search engine rankings for specific keywords, automates ranking updates, and helps you monitor changes and track your progress. With Woorank, you can also compare your website’s keyword rankings with those of your competitors, helping you identify areas where you can improve your SEO strategy and benchmark your online presence through customizable reports.

Moz

Moz offers a robust keyword rank tracker that sends you email reports regarding your website, its pages, SEO trends, and keyword results for Google, Yahoo, and Bing. It saves these reports for future comparison.

You’ll be able to view your position on a worldwide, national, and local level – by local, we imply city and neighborhood. The Moz Pro bundle (which includes the Moz Rank Tracker) allows you to compare your keyword’s ranking performance with your competition using an intuitive dashboard.

Rankwatch

RankWatch is a cloud-based SEO and digital marketing tool that uses advanced algorithms to accurately track your website’s search engine rankings. The tool tracks your rankings in various search engines, including Google, Bing, Yahoo, and Yandex.

RankWatch provides daily updates on your website’s search engine rankings for each keyword, giving you up-to-date information on how your website is performing. The tool also allows you to view historical data on your website’s search engine rankings, helping you track your progress over time and identify trends.

Wincher

Wincher is a cloud-based keyword rank tracking tool that uses Google’s API to precisely track your website’s search engine rankings. The tool tracks your rankings in various search engines, including Google, Bing, Yahoo, and DuckDuckGo.

Wincher provides customizable reports with automated daily keyword rankings and performance metrics, allowing you to track your progress and communicate your SEO results to stakeholders. You can also use this tool for other SEO-related tasks such as competitor analysis, keyword analysis, and more.

AccuRanker

AccuRanker purports to be the best keyword rank tracker in the world. It’s remarkable to see that it provides rapid, on-demand keyword rankings at the click of a button.

You can plan your next move by understanding which SERP elements attract visitors to your website using the SERP History tool. You can split and filter your data using In-Depth Analysis before sharing it with your colleagues.

Tiny Rocket Lab

While Tiny Rocket Lab is marketed as one of the world’s best keyword ranking tools, it can only be used to track keywords on the Google search engine. Tiny Rocket Lab can only track ten keywords at a time and does not support tracking for Yahoo and Bing search engines. While Google is the most popular search engine, tracking keywords across all three engines would provide a more comprehensive view of your rankings.

In addition to keyword rank tracking, Tiny Rocket Lab provides other relevant on-page SEO tools, competitor analysis, customized optimization tools, SEO link data, and full reports.

Final Thoughts:

All keyword rank tracker tools on this list are more than capable of accomplishing your SEO tasks. The best rank tracker tool for you will depend on the situation at hand. Determine your budget and the features you need. This will help you choose the best keyword tracker that works best for you.

The good news is that the majority of these keyword rank trackers offer a free trial, enabling you to assess whether a particular tool suits your requirements.

Are you hunting for an SEO service that genuinely recognizes the value of a strong digital presence and is committed to accomplishing your objectives? If this is the case, RankJacker SEO is your perfect choice. Contact us today and allow us to help you enhance your visibility and boost your business.

What if I say there are tools you can use to complete monotonous tasks in a jiffy? This is not a joke, as there are plenty of SEO automation tools that you can use to get the job done without hindering the accuracy.

Read on as I have reviewed the top SEO automation tools every SEO marketer should use. 

Note: This entirely unbiased guide comprises 18 tools categorized based on their best use case.

What Are The Most Commonly Used SEO Automation Tools?

Some of the most commonly used SEO automation tools include:

• Keyword research tools that use algorithms to analyze search data and suggest relevant keywords that can be used for content creation and strategy.
• Content optimization tools that analyze content for SEO factors like readability, keyword density, and meta tags.
• Link-building tools that automate outreach to potential link partners and track link-building progress.
• Analytics tools that automate website and SEO data collection and analysis, such as traffic and keyword rankings.

Now that we understand what SEO automation tools are needed for a digital marketing team to function well, let’s look at each in detail.

1. Tools For Content Creation And Strategy Building:

SEO begins with content creation. For this, you need effective keyword research, which you can use to create a long-term content strategy. Various SEO automation platforms can be used for content strategy, including:

• SEMrush:

SEMrush offers a Content Marketing Platform that provides content analysis and optimization features. It can be used to identify relevant topics, analyze the performance of existing content, and optimize content for search engines and social media.

• Ahrefs:

Ahrefs offers a Content Explorer tool that allows users to search for relevant content based on keywords, topics, or domains. It also provides data on content performance, including social shares, backlinks, and organic traffic.

• BuzzSumo:

BuzzSumo offers a content research and analysis tool that allows users to search for relevant content. It also provides data on content performance, including social shares and auto-generated backlinks.

• Google Trends:

Google Trends can identify trending topics and search queries related to specific keywords or topics. It can help inform content creation and optimization strategies.

• Clearscope:

Clearscope offers a content optimization tool that uses artificial intelligence to analyze and optimize content for search engines. It provides insights into keyword usage, content structure, and readability which improves content effectiveness.

If you use WordPress for content creation, you can choose from plugins like Yoast, SEOPress and RankMath to automate on-page SEO suggestions.

2. SEO Automation Tools For Off-Page Purposes:

Off-page SEO refers to the actions taken outside of your website to improve your website’s search engine rankings. Here are some tools you can use for off-page SEO automation:

• Hootsuite:

A social media management tool that allows you to schedule and publish posts on various social media platforms. By automating your social media posting schedule, you can save time and ensure a consistent posting schedule.

• BuzzStream:

An outreach and link-building tool that can help you automate your outreach efforts to other websites for link-building purposes.

• SEMrush:

A comprehensive SEO tool that provides link-building and backlink analysis features. SEMrush can assist in automating SEO efforts like link-building opportunities, monitoring backlink profiles, and tracking competitors’ backlinks.

• Ninja Outreach:

A tool that can help you automate your influencer outreach efforts, allowing you to find and connect with relevant influencers in your industry.

• Majestic:

Majestic is a backlink analysis tool that provides data on backlinks to a website, including the number of backlinks, referring domains, and anchor text usage.

3. Technical SEO Tools For SEO Automation:

Several SEO automation tools can be used to help with technical SEO. These tools can help identify technical issues hindering website performance, such as site speed, mobile responsiveness, and crawlability.

Some popular SEO automation tools include:

• Google Search Console:

Google Search Console provides website owners with data and insights into website performance in Google search results. It can monitor website indexing, identify crawl errors, and track website traffic from Google searches.

• Screaming Frog:

Screaming Frog is a website crawler that can be used to analyze website structure and
identify technical issues, such as broken links, duplicate content, and missing meta tags.

• Ahrefs:

Ahrefs offers a Site Audit tool that can be used to identify technical issues on a website, including broken links, crawl errors, and slow page load times. It also provides suggestions for improving website performance.

• GTmetrix:

GTmetrix is a website performance monitoring tool that can identify website speed and performance issues. It provides a detailed report on page load times, page size, and the number of requests made by a website.

4. Automated SEO Reporting Tools:

SEO reports typically include search engine rankings, traffic volumes, and user engagement metrics. There are various tools available that can be used to generate automated SEO reports, including:

• Google Analytics:

A free web analytics tool that provides insights into website traffic, user behavior, and other metrics. It can help in automating SEO reports with insights on traffic sources, keyword performance, and user behavior on a website.

• Google Search Console:

A free tool provided by Google that allows website owners to monitor and optimize their website’s performance in search results. It provides data on search queries, click-through rates, and other performance metrics.

• Ahrefs:

A paid tool that provides comprehensive SEO data, including backlink analysis, keyword research, and competitor analysis. It can be used for automating SEO reports on website performance, keyword rankings, and link-building efforts.

• Moz:

A paid tool that provides data on website traffic, keyword rankings, and link-building. It can create detailed reports on website performance, keyword research, and competitor analysis.

Finding Expert Help For Your SEO Automation Efforts

As you can see, the right SEO tech stack comprises multiple tools. It’s difficult for a single company to have all these tools as it would be expensive. It would also not be scalable. Even if you get paid versions of all tools, you would still require manpower for all the research and manual work required to create a fool-proof SEO strategy.

Therefore, getting help from a verified SEO agency with these SEO automation tools in its tech stack is easier. A good SEO agency like RankJacker has the expertise, manpower, and industry know-how to help you automate SEO and create a customized plan to boost your content ranking.

Conclusion:

Hire Rank-Jacker & Forget the Hassles of Using SEO Automation Tools 

Some tools are great for keyword research, while some create excellent SEO reports. However, it is not viable to purchase all the tools, as you will need more workforce to operate them.

Rank-Jacker, the number one white-label SEO company, is here to help! You can outsource the complicated SEO tasks to us, which is similar to automating them while getting better results.

Book a free call with us for more details and focus on growing your agency while we take care of your fully managed SEO requirements.

2.5 quintillion bytes of data are created on the Internet every day. Google answers more than 5 billion searches a day. These are astonishing numbers. By any means, data should be lost in a big maze. But it doesn’t – thanks to structured data. 

Structured data makes your website visible to your target audience and shoots up its click-through rate by 30%. 

How Structured Data Works In SEO

Imagine you’re filing a Google form. You feed in the information, which is typecasted in a Google Sheet automatically. You can pull in information by a simple search, because the entire information isn’t a big blob of mess, but is tabulated via questions and sections. This is what structured data is, amplified a billion times. 

Structured data is essential for SEO because it helps search engines identify and understand your content. It’s also an important way to help prepare for the future of search, as Google and other engines continue to develop customized experiences for their users.

Structured data aids in SEO by helping Google in forming rich snippets. Websites can then test the efficacy of the campaign through a structured data testing tool. Let’s elaborate on that. 

Structured Data: Rich Snippets

Structured data sets appear as rich snippets on the search engine page, as they are organized pieces of information that are used in the form of code that evaluate search engines in understanding the intent and content of the website. Rich snippets are style enhancements that change how a page appears in SERPs.

Every kind of content can be divided into markups. Here is an example of structured data:

And here’s how the structured data of the above image looks like as a webpage script: 

Three Main Ways To Structure Data

Structured Data Vs. Unstructured Data

• Structured data is quantitative, whereas unstructured data is qualitative. 
• Structured data consists of factual, organized, and to-the-point data, whereas unstructured data has a predefined structure that comes in diverse shapes and forms. 

Semi-Structured Data

Semi-structured data is a hybrid between structured and unstructured data. It’s data that doesn’t have a strict structure but can be quickly communicated using tags, attributes, and metadata. Most of the information we see on the web is unstructured, but by using metadata to organize it, we get semi-structured data.

For example, a Word document is unstructured data. However, if you update the document properties of the Word document to include attributes like Author and Date Created, it becomes semi-structured data.

How Structured Data Works

Google needs synchronized information that can be arranged in sets. This is done via structured data.

Structured data is used to locate the content of the page, and understand the context of that information. Every markup includes information about the content of the page, including people, pages, books, companies, niches, and so on. Take a look at this JSON-LD structured data snippet that appears on the Google front page after you enter the keyword: 

This data is structured using JSON-LD, like this:

Structured data labels every element of the recipe, so users can locate their exact search without wasting their time.

Structured data sets work within a markup that is universally accepted and understood. These standardized formats are used by people everywhere. 

To communicate with a machine, you need two things: syntax and vocabulary. When it comes to feeding information into Google, the search engine’s webmaster combines the two integral parts of information with their data sets. 

Adding Structured Data To Your Website

Unstructured data might be one of the reasons why no one is visiting your website. Thankfully, you can change this by adding structured data markup to it.

To do that, open up the markup helper, select your data type, highlight page elements, assign data tags, and add schema markup SEO to your page. Structured data tools are free to use and can be used by non-technical users too. 

Why Is Structured Data Important For SEO?

Structured data is an important tool for SEO because it can help Google understand your content and products better. By using specific tags and labels, you can tell Google about the topics covered on your pages, products, and even your website. This information will help improve your Rankings in search engine results pages (SERPs).

One thing you should keep an eye on when it comes to SEO is the increasing use of structured data. This type of data allows your search results to display more specific information, which in turn can increase the chances that a customer will click on your results and ultimately lead to higher rankings. We’re seeing more and more rich results using this kind of data all the time, so it’s important to stay up-to-date on how best to optimize your content for this type of search engine optimization (SEO).

Here are some important reasons why structured data is important for SEO:

1. Boosts The Relevance Of Your website

Since the main purpose of the structured data is to help search engines in grasping the context of the website. Search engines use structured data to convey information that can be used efficiently by the search engine.

Google’s webmaster once stated that “We do use structured data to better understand the entities on the page and to find out where that page is more relevant.” Without structured data, Google will have a hard time extracting and connecting relevant information with its cued keywords. 

2. Increases The Click-Through Rate

Structured data increases the overall CTR of a webpage ​​through information-packed rich snippets. These rich snippets are one of the main reasons why website owners should include structured data on their web pages. 

3. Guides Crawlers About Information On The Page

Google’s web crawlers look for structured data that can be used to enhance the snippet of the search result.  Structured data adds a markup of the data throughout the HTML of a webpage so that Google and other search engines can display information in the SERPs with the presented information. 

4. Synthesizes Social Media Posts

Social media platforms are treasure troves of information and community activity. With Google’s structured data syntax used on social media, you can search for individual posts on the search engine through proper keywords. Structured data synthesizes your social media posts into tiny snippets that can preview your content on other platforms. 

5. Supports E-A-T

E-A-T stands for expertise, authoritativeness, and trustworthiness. There are many ways to pursue E-A-T for your website, and structured data is one of those. Structured data reduces content ambiguity and helps you in creating new connections on the Internet. The markups help Google by providing explicit clues about what the content means and who it is for. Structured data is one of the most underrated methods to improve a website’s E-A-T. Not only does it aid in boosting organic traffic, but it also leverages Google’s natural search engine to its fullest. 

Your Website Needs Structured Data!

When it comes to arranging and locating information on Google, structured data has proven to be a game changer. Both Google and the average search user needs structured data to locate information on the world wide web. 

If this is too technical for you, allow us to step in. RankJacker’s team of experts and career professionals can nail the structured data markups for your website. Hop on a call with us today and let’s figure it out together!